Twisting the throttle on 120 years of motorcycling power.

Classic Motorcycle Mecca is an awe-inspiring museum in Invercargill with some of the best examples of bike engineering and artworks anywhere in the world. To inspire enthusiasts and tourists, families and friends alike, we helped to bring the collection to life in surprising new ways.

Featuring motorbikes from Indian, Harley-Davidson, Vincent, Britten, Brough Superior, BMW and more, this world-class motorcycle collection is guaranteed to wow an audience. But how do they make sense of a storyline, and get to experience the raw power of a perfectly maintained machine? A reimagined museum exhibition design layout, video wall, and new haptic interactives brought the noise…

Gibson International helped to broaden the appeal of the classic visitor attraction through spatial, display and multimedia designs. We worked with collection managers to deepen the interpretive design and visitor experience, improve circulation and add event functionality to make the visitor offering more attractive and interactive through digital exhibition techniques.

Our role

  • Interpretive design
  • Spatial design
  • Digital design
  • Multimedia design
  • Physical interactives
  • Fabrication and installation

An inspiring collection of world-class bikes

After repositioning the museum exhibition entrance and working on a spatial design concept that the client could implement over time, Gibson International completed the prototyping, media production and installation of two high-impact additions.

A tall, stylised projection of racetrack footage, artworks and classic insignia attracts visitors entering the new entrance space. Six floor-mounted motorbike stations throb and rumble with the authentic noise of iconic bike engines, as visitors twist the throttle to feel the life-like vibration through their seat.

Gibson International collaborated with

Anderson Design Ltd, FIT Architecture, Toulouse Group

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