2015 Western Australian Heritage Awards - Winner, Best Heritage Tourism Project2015 Australian Tourism Awards - Silver, Best New Tourism Business2015 #21 Lonely Planet’s top worldwide travel experiences
An evocative, interactive tribute to the ANZAC forces of WWI.
The National Anzac Centre is an award-winning museum and contemplative space. It overlooks the bay from which the soldiers of Australia and New Zealand departed for Gallipoli in 1915. Unique in its commemoration of WWI, the centre focuses on personal history, naming the men and women who risked their lives.
Gibson International developed, designed and specified all of the audio-visual technology and built the custom applications and hardware required for the ‘Character Post’ and ‘Tribute Wall’ experiences. The centre opened in 2014, and had achieved its first year visitor projections within just six months.
‘Character Post’ card readers positioned around the museum exhibition allow visitors to access history through the eyes of the individuals who lived through the war. Interactive display screens showcase personal records, items, and diaries, and at the culmination of the exhibition design is a large ‘Tribute Wall’ inviting the public to leave their imprint, which becomes displayed in the museum directly and online.
Our role
- Museum consultants
- Stakeholder and cultural engagement
- Experience design
- Spatial design
- Content producers
- Interactive design
- Exhibition design
- Fabrication and installation
- Ongoing site support and maintenance
An emotional, evocative experience design
A ‘character card’ is the entryway into the museum exhibition. Once read by the Character Post readers, a particular soldier’s or nurse’s story becomes interactive on vertical touchscreens, each placed within each themed section of the exhibition (pre-war, war, post war). Visitors engage with photographs and historical records before further exploring their character at the Tribute Wall.
The three large 65” touchscreens create a wall that collects all 32 character stories and presents their details on moving display. An on-screen keyboard designed as an early 1900s typewriter encourages visitors to leave a personal tribute, which becomes displayed directly on the Tribute Wall and on its public website.
Information and photos are sourced from the National Archives Australia, Archives New Zealand and the Australian War Museum to create the stories for the experience, and are contained in a backend CMS that enables curators to update and add content.
Gibson International collaborated with
Anderson Design Ltd, FIT Architecture, Toulouse Group
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