A customisable, dynamic 3D data-visualisation visitor experience.

Mercedes-Benz Australia commissioned the design studio, Broadcast, to create a boutique gallery for rare and high value vehicles in their flagship showroom. Gibson International also got involved to develop all the digital and interactive displays.

We created custom programming for a large-format touch table and iPad Pros, with video editing and motion graphics for a 5-screen video wall. Our team provided concept design, media production, fabrication and installation of screens and content management systems.

Our role

  • Museum consultants
  • Experience design
  • Spatial design
  • Content producers
  • Fabrication and installation
  • Ongoing site support and maintenance

An immersive experience and car lovers’ delight

From the invention of the first car, to contemporary transport and futuristic innovation, this immersive experience has it all. Displays in the gallery also feature the latest Mercedes-Benz design language.

We designed interpretive displays so updates can be managed in-house. A large touch-table interweaves the timeline of manufacturing with indigenous song-line motifs, while digital labels allow a deep-dive into the story of each vehicle.

Gibson International collaborated with

Curator Jennifer Forest, Designers Paul Broadhurst and Kate Cunningham, AV integrator Interactive Controls

Got a question, need a hand, or want to partner up?