A customisable, dynamic 3D data-visualisation brand experience.

Gibson International brought to life the digital and interactive experiences within Mercedes-Benz Australia‘s boutique gallery for rare and high-value vehicles in their flagship showroom.

Design studio Broadcast was commissioned by Mercedes-Benz to create the showroom, and we developed, produced and installed all of the multimedia and interactive experiences within, including custom programming for a large-format touch table and iPad Pros.

Our role

  • Museum consultants
  • Experience design
  • Spatial design
  • Content producers
  • Fabrication and installation
  • Ongoing site support and maintenance

A car lovers’ delight

From the invention of the first car, to contemporary transport and futuristic innovation, this immersive experience has it all. Displays in the gallery also feature the latest Mercedes-Benz design language.

A large touch-table interweaves the timeline of manufacturing with indigenous song-line motifs, while digital labels allow a deep-dive into the story of each vehicle.

We designed the entire experience to be easily managed and updated in-house, meaning that content can be refreshed as needed by the client.

Gibson International collaborated with

Curator Jennifer Forest, Designers Paul Broadhurst and Kate Cunningham, AV integrator Interactive Controls

Got a question, need a hand, or want to partner up?

We’d love to hear from you!