Whether they are integrated within the design, accompany the experience, or are the exhibition themselves, interactive displays form an important part of every exhibition.
They allow collaborative, responsive exploration and the opportunity for the audience to be selective about the type and depth of material they wish to explore. Today’s audiences are digitally savvy regardless of age and with that comes an expectation for immersive, intelligent interactivity.
Interactive displays also provide the opportunity to improve accessibility by displaying high-contrast large text, screen reader capabilities, additional languages and even alternative label information, which traditional graphic displays may not deliver. This can also be extended to mobile devices, via an accompanying application, providing everything from audio-guide options to a multi-layered experience all in itself.
An advantage with interactive displays is the opportunity for content to be refreshed via a Content Management System (CMS), which has the added advantage of being accessible remotely from any location.
Interactive displays also provide the opportunity to gain a deeper understanding of the audience. We can learn what sort of experience they’re looking for and what type of content they’re most attracted to through their interactions within the experience or via a focused audience questionnaire.
We’re particularly proud of our work with El Paso Museum of History located in the USA, which you can find out more about in the El Paso Museum of History case study.
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